BE@RBRICK Series 45 Release Campaign Special Edition “Medicom Toy Plus” (100%)

Description

For the launch of Series 45 in December 2022, Medicom Toy continued its popular promotional campaign: Anyone who spent at least 5,000 yen in one of Medicom Toy’s own direct sales stores and purchased a Series 45 blind box received a store-exclusive Bearbrick as a gift – never sold regularly and never re-produced. This variant comes from MEDICOM TOY PLUS in Omotesando Hills, the concept store that opened in 2016 for the brand’s 20th anniversary and has since been considered the address for luxurious limited editions and “only-available-here” pieces.

Visually, this model strikes a decidedly calm note: Instead of a shimmering effect lacquer or luminous material, the Bearbrick features a continuously monochrome old rose in a glossy finish. The warm pastel shade, subtly leaning towards coral, appears soft and homely, while the smooth, high-gloss surface gives the piece a clear, almost ceramic-like quality. This design simplicity makes the Bearbrick an unobtrusive display piece that impresses with color and finish rather than ostentation.

On the chest, the horizontal lettering “MEDICOM TOY PLUS” is written in fine white script, followed by the store’s characteristic plus sign logo. This discreet, almost typographically minimalist accent subordinates itself to the calm color surface instead of competing with it – an understatement that accurately reflects the curated attitude of the Omotesando concept store.

With a standing height of only 7 cm, this model is suitable as a pastel-colored haven of calm in any display case: a piece that captivates not by effect, but by origin and design consistency. Those who are connected to MEDICOM TOY PLUS or wish to complete the release campaign series will find a promotional Bearbrick here that, due to its gift character, never reached the free market.