BE@RBRICK Series 45 Release Campaign Special Edition “Project 1/6” (100%)

Description

For the launch of Series 45 in December 2022, Medicom Toy continued its popular promotional campaign: anyone who spent at least 5,000 Yen in one of its direct sales stores and purchased a Series 45 blind box received a store-exclusive Bearbrick as a gift – never regularly sold and not reproduced. This variant comes from Project 1/6, the very first official Medicom Toy store opened in Shibuya in 1997, which became the starting point for an entire designer toy movement and whose logo this piece proudly bears.

Visually, this model strikes a decidedly calm note: instead of a dazzling effect lacquer or luminous material, the Bearbrick features a continuous monochrome old rose in a glossy finish. The warm pastel shade, with a hint of coral, appears soft and homely, while the smooth, high-gloss surface gives the piece a clear, almost ceramic-like quality. This design simplicity makes the Bearbrick an unobtrusive display piece that impresses with color and finish rather than flashy effects.

On the chest, the iconic circular “1/6” emblem stands out in strong white, flanked by the lettering “Project” and underpinned with the addition “PRODUCED BY MEDICOM TOY”. The light print contrasts elegantly with the pink body and refers to the original 1/6 scale concept with which Medicom Toy once started – a conscious commitment to the brand’s roots.

With a height of only 7 cm, this piece is an official, never regularly sold promotional relic that combines founding history and timelessly understated design. For collectors who appreciate calm, color-strong pieces far from loud collaborations, it is a quiet cornerstone – one of those figures that rarely appear on the collector’s market and quickly disappear again.