BE@RBRICK Series 46 Release Campaign Special Edition “2G” (100%)

Description

This exclusive Bearbrick Special Edition comes from the legendary 2G universe and embodies the revolutionary concept of the world’s first hybrid art toy studios. 2G TOKYO and 2G OSAKA were born as a visionary fusion of Medicom Toys’ art toy expertise, NANZUKA’s gallery expertise, and POGGY’s concept shop innovation – a unique triple alliance that set new standards in the designer toy scene. The distinctive “2G” logo stands for “Second Generation” and symbolizes the dawn of a new era of creative collecting.

The minimalist design features an elegant gray color scheme with a high-quality matte finish, while the iconic “2G” branding makes a powerful statement on the chest. The signature typography with its clean, modern lines reflects the avant-garde vision of the studios, which consistently blur the boundaries between art, fashion, and toys. This deliberately minimalist design makes the Bearbrick a timeless design object that embodies the DNA of the scene’s most innovative concept stores.

As part of the Release Campaign Special Edition, this Bearbrick was available exclusively as a limited-edition promotion for purchases of 5,000 yen or more at 2G stores. The connection to these iconic studios in Shibuya PARCO and Shinsaibashi PARCO, considered hotbeds for experimental collaborations and trendsetting releases, makes this figure an exceptional meta-collectible. You’re acquiring the essence of a design revolution that changed the concept of art toys forever.