BE@RBRICK Series 46 Release Campaign Special Edition “Project 1/6” (100%)

Description

This exclusive Bearbrick Special Edition was created as part of the Series 46 release campaign and embodies the authentic DNA of the legendary Project 1/6 store in Shibuya. Project 1/6, the first flagship store directly operated by Medicom Toy, has represented the purest form of Bearbrick culture since 1997 and, as a cultural center, has shaped the international collector world. This gray special edition features the iconic Project 1/6 logo prominently on the chest, paying tribute to one of the most important locations in the global designer toy scene.

The minimalist design impresses with its elegant gray color scheme, which is both timeless and modern. The surface features a high-quality matte finish, while the black Project 1/6 logo with its signature “1/6” lettering provides the perfect contrast. This deliberately minimalist design makes the Bearbrick a versatile collector’s item that looks great both individually and in larger displays.

As part of the Release Campaign Special Edition, this Bearbrick was available exclusively to customers who spent at least 5,000 yen at Medicom Toys’ direct stores—a typical strategy for truly rare items. The limited availability and direct connection to the legendary Project 1/6 store make this figure a must-have for serious collectors. You’re not just purchasing a Bearbrick, but a piece of Medicom Toys history that brings the unique atmosphere and exclusivity of the iconic Shibuya store to your collection.