Description
This BE@RBRICK Series 5 “Goodenough” (100%) is a highly sought-after secret figure from 2002, embodying the early connection between Japanese streetwear culture and the Medicom Toy collector’s world. Goodenough is the legendary label of Hiroshi Fujiwara, the pioneer of Ura-Harajuku style and the mastermind behind countless collaborations. As a hidden chase edition within the fifth series, this model is among the pieces that collectors, then as now, particularly seek out.
The design consistently focuses on reduction and contrasts: the head, body, and legs are a deep, matte black, while the arms are a glossy black, creating a subtle interplay of surfaces. The hands stand out in strong white, forming a striking accent. The central distinguishing feature is the round Goodenough emblem on the chest – a white circle with the characteristic small signet, which represents the brand’s understated yet unmistakable style. This simple, graphic statement makes the figure a timeless piece.
The figure comes in the 100% format, standing approximately 7 cm tall, and is designed as a single figure. As a secret edition of Series 5, it is one of the rare variants that were not regularly available, but only found by chance in blind boxes – a circumstance that still shapes its appeal and significance for connoisseurs of the early Bearbrick era.
For fans of Hiroshi Fujiwara, Goodenough, and the history of Japanese streetwear, this model is a small but significant highlight. It elegantly fits into any collection, makes a minimalist design statement on the shelf, and is also a charming gift for anyone who appreciates the origins of the cult brand. Those who want to secure a piece of early Bearbrick history should seize the opportunity now.




